Cookie & Tracking Disclosure | Equitable Lending - Mortgages Made Easy
Privacy & Compliance

Cookie & Tracking Disclosure

Learn how Equitable Lending uses cookies and tracking technologies to enhance your browsing experience while protecting your privacy.

Last Updated: May 6, 2026

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your overall browsing experience. Cookies are widely used across the internet and are essential for many website features to function properly.

Types of Cookies We Use

Necessary Cookies

Always Active

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, accessibility, and basic site operations. Without these cookies, certain services cannot be provided.

Session Management Security Features Load Balancing Form Submissions

Analytics Cookies

Optional

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website structure, content, and user experience.

Page Views Session Duration Navigation Paths Error Tracking

Marketing Cookies

Optional

These cookies are used to track visitors across websites for advertising purposes. They help us deliver relevant advertisements, measure campaign effectiveness, and understand your interests to provide personalized marketing content.

Ad Targeting Conversion Tracking Remarketing Social Integration

Third-Party Services We Use

We use trusted third-party services that may also place cookies on your device. These services help us provide better functionality, analytics, and marketing capabilities:

Google Analytics

Helps us analyze website traffic and usage patterns to improve user experience.

Privacy Policy

Meta Pixel

Used for advertising and conversion tracking on Facebook and Instagram.

Privacy Policy

Google Ads

Tracks conversions from advertising campaigns and delivers targeted advertisements.

Privacy Policy

LinkedIn Insight

Provides conversion tracking and demographic insights for professional audiences.

Privacy Policy

Data Retention Periods

Analytics Data 26 months
Advertising Cookies 90 days
Session Cookies Until browser closes
Preference Cookies 12 months

Managing Your Cookie Preferences

You have several options for managing your cookie preferences and controlling how your data is used:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner where you can accept all cookies, customize your preferences, or decline non-essential cookies.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View what cookies are stored on your device
  • Delete all or specific cookies
  • Block cookies from all or certain websites
  • Block third-party cookies
  • Clear all cookies when you close your browser

Industry Opt-Out Tools

You can also opt out of targeted advertising using industry tools:

Google Ads Settings Facebook Ads Settings LinkedIn Ads Settings

Important Notes

  • Disabling certain cookies may affect website functionality and user experience.
  • Necessary cookies cannot be disabled as they are required for the website to function.
  • Opting out of advertising cookies does not mean you won't see ads—it means you may see less relevant advertisements.
  • If you use multiple browsers or devices, you'll need to set your preferences on each one.

Questions About Our Cookie Practices?

We're committed to transparency and want to ensure you have all the information you need about how we use cookies and tracking technologies.

Contact Us (877) 885-0111

Equitable Mortgage & Realty Inc dba Equitable Lending

2824 S Robertson Blvd, Los Angeles, CA 90034

NMLS: 1124483 | DRE: 01941713