Cookie & Tracking Disclosure
Learn how Equitable Lending uses cookies and tracking technologies to enhance your browsing experience while protecting your privacy.
Last Updated: May 6, 2026
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your overall browsing experience. Cookies are widely used across the internet and are essential for many website features to function properly.
Types of Cookies We Use
Necessary Cookies
Always ActiveThese cookies are essential for the website to function properly. They enable core functionality such as security, network management, accessibility, and basic site operations. Without these cookies, certain services cannot be provided.
Analytics Cookies
OptionalThese cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website structure, content, and user experience.
Marketing Cookies
OptionalThese cookies are used to track visitors across websites for advertising purposes. They help us deliver relevant advertisements, measure campaign effectiveness, and understand your interests to provide personalized marketing content.
Third-Party Services We Use
We use trusted third-party services that may also place cookies on your device. These services help us provide better functionality, analytics, and marketing capabilities:
Google Analytics
Helps us analyze website traffic and usage patterns to improve user experience.
Privacy PolicyGoogle Ads
Tracks conversions from advertising campaigns and delivers targeted advertisements.
Privacy PolicyLinkedIn Insight
Provides conversion tracking and demographic insights for professional audiences.
Privacy PolicyData Retention Periods
Managing Your Cookie Preferences
You have several options for managing your cookie preferences and controlling how your data is used:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner where you can accept all cookies, customize your preferences, or decline non-essential cookies.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored on your device
- Delete all or specific cookies
- Block cookies from all or certain websites
- Block third-party cookies
- Clear all cookies when you close your browser
Industry Opt-Out Tools
You can also opt out of targeted advertising using industry tools:
Important Notes
- Disabling certain cookies may affect website functionality and user experience.
- Necessary cookies cannot be disabled as they are required for the website to function.
- Opting out of advertising cookies does not mean you won't see ads—it means you may see less relevant advertisements.
- If you use multiple browsers or devices, you'll need to set your preferences on each one.
Questions About Our Cookie Practices?
We're committed to transparency and want to ensure you have all the information you need about how we use cookies and tracking technologies.
Equitable Mortgage & Realty Inc dba Equitable Lending
2824 S Robertson Blvd, Los Angeles, CA 90034
NMLS: 1124483